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Introducing the new American Eagle DENIM X with dualFX® technology by LYCRA® brand

Sep 12, 2014

American Eagle introduced their new high performing stretch denim line called DENIM X. Claiming these jeans have “OUR BEST FIT EVER” they use INVISTA’s patented dualFX® technology by LYCRA® brand.

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These jeans have two stretch fibers in one fabric which gives them extra stretch and extra shape retention for a super comfortable fit that lasts.  Available in both denim as well as fall colors burgundy, grey and teal.  As a new core program, American Eagle has placed DENIM X front and center on a table as soon as you walk into any of the 900+ stores.  Just to be 100% sure you’re getting their “OUR BEST FIT EVER” jean, look for the LYCRA® dualFX® fabric hangtag.

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About THE LYCRA Company

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries, as well as specialty chemicals used in the spandex and polyurethane value chains. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands:  LYCRA®, LYCRA HyFit®, LYCRA® T400®, L by LYCRA®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, TACTEL®, and TERATHANE®. While The LYCRA Company’s name is new, its legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company is focused on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.

LYCRA®, LYCRA® FitSense™, and LYCRA® MyFit™ are trademarks of The LYCRA Company.

* A complete up-to-date list of our current certifications can be found at lycra.com/sustainability.

Contacts

The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA