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INVISTA SPONSORS HONG KONG KINGPINS SHOW AND INTRODUCE LYCRA® BEAUTY BRANDED FABRICS FOR DENIM

Hong Kong - Mar 24, 2015

INVISTA, owner of the LYCRA® fiber brand and one of the world’s largest integrated producers of fibers and polymers, is co-sponsoring the upcoming Kingpins Show in Hong Kong where it will showcase its latest innovation: LYCRA® BEAUTY brand fabrics.

Kingpins PR

Already used successfully in intimate apparel, swimwear, and legwear, LYCRA® BEAUTY brand fabrics are now moving into denim.  According to Ivy Shen, INVISTA’s North Asia commercial director for ready-to-wear, the technology employed under the LYCRA® BEAUTY brand platform makes it possible to quantify and predict a fabric’s ability to comfortably shape the body.

A recent INVISTA study conducted by Strategic Insights showed that more than 80% of women across the U.S., U.K., France, Germany, and Italy, were interested in purchasing denim garments that could shape or enhance their body, and that they wanted the denim fabric itself to do the shaping rather than wearing a shaping undergarment with their jeans.

To help address these needs, INVISTA employed a scientific process and body scanning technology to determine the ability of a fabric to provide comfortable shaping. Based on months of testing, INVISTA developed fabric quality standards. Garments made with fabrics that pass these standards are eligible to carry the LYCRA® BEAUTY logo or hang-tag.

“By sourcing fabrics that meet LYCRA® BEAUTY brand quality standards, brands and retailers can have the tools to develop garments that provide comfortable shaping, resulting in a high degree of consumer satisfaction,” Ivy says.

To see the latest LYCRA® BEAUTY brand fabrics, crafted by a variety of mills from around the globe, visit the INVISTA stand at the Kingpins Show on March 24 & 25.   

 

About Kingpins

The Kingpins Show is an invitation-only, boutique denim sourcing show featuring a highly-edited selection of vendors that include denim and sportswear fabric mills from the U.S., Japan, China, India, Italy, Turkey, Egypt, Pakistan, Thailand, Spain and Mexico, wash houses, full package manufacturers, trim providers and business solutions. Kingpins, which launched in 2004, produces biannual shows in New York, Hong Kong, and Amsterdam.

About THE LYCRA Company

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries, as well as specialty chemicals used in the spandex and polyurethane value chains. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands:  LYCRA®, LYCRA HyFit®, LYCRA® T400®, L by LYCRA®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, TACTEL®, and TERATHANE®. While The LYCRA Company’s name is new, its legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company is focused on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.

LYCRA®, LYCRA® FitSense™, and LYCRA® MyFit™ are trademarks of The LYCRA Company.

* A complete up-to-date list of our current certifications can be found at lycra.com/sustainability.

Contacts

The LYCRA Company Susan Hon Marketing Communication Director - B2B +852 27341003 Hong Kong