News & Blog

Swimwear with the certain XTRA

Jul 20, 2015

Have you ever wondered why your bikini from last year is already baggy and it doesn´t really fit anymore even though the beloved piece got worn just a couple of times?
Swimwear with XTRA blog

The reason for this are all the factors we encounter in a swim environment like pool chemicals and chlorine, sunscreen lotion or body creams but also perspiration and heat rapidly deteriorate fibres and fabrics, affecting the longevity of any swimwear.

But there is a solution: LYCRA® XTRA LIFE™ elastane

This fibre technology is designed to provide a long-lasting fit and resists up to 10 times longer than unprotected fabrics. Consequently it looks like new for longer than just one season.

Within the LYCRA® window contest in Germany retailers creatively presenting beach fashion with the LYCRA® XTRA LIFE™ fibre and also explain their customers the benefits of swimwear with the certain XTRA.

First window pictures will be published in august, we are excited! Don´t miss it!

Contact Information

AVR Agentur für Werbung und Produktion GmbH Katja Grünwald


The LYCRA Company Christine Wahle Senior Account Manager, GERMANY +49-160-90167613 Germany