News & Blog

LYCRA® BEAUTY fibre helps sell F&F jeans

Oct 26, 2015

F&F has extended their Performance Stretch denim collection featuring LYCRA® BEAUTY fibre for comfortable shaping that lasts all day.
F&F jeans

Consisting of two figure-hugging styles in four washes, customers have been snapping up these jeans thanks to their unprecedented comfort and contouring fabric that lasts wash after wash, wear after wear. This exceptional movement, along with the sculpting and smoothing benefits, is thanks to the LYCRA® BEAUTY fibre.

LYCRA® BEAUTY jeans contain fabrics that have passed scrupulous testing to make sure that they deliver shaping properties whilst remaining comfortable in wear, it’s a careful balance of properties that INVISTA developed through rigorous research and laboratory testing.

A short digital video has been created to accompany the launch, which showcases how LYCRA® BEAUTY fibre delivers comfortable shaping qualities. Watch it here:

Here you'll find out more about how #LYCRAMOVESYOU and the SHAPING technology.