This innovation leverages recent consumer insights for the denim category and brings both sustainability and cool comfort to jeans.
A recent study of 1,500 men and women across three countries revealed 75% of participants desired a jean that would help keep them cool in warm weather. And, among ingredient brands in the cooling space, the COOLMAX® brand name generated the most interest by consumers seeking a summer jean.*
Sustainability has global appeal
Denim made with COOLMAX® EcoMade technology is breathable and moves moisture away from the skin, helping the wearer stay cool, dry and comfortable. As with all COOLMAX® branded products, these performance characteristics are permanent and don’t wash out. An added benefit of fibers with COOLMAX® EcoMade technology is that they are made from 97% recycled resources. Plastic bottles are diverted away from landfills and recycled, which reduces their environmental impact on the planet. Through a six-step process, this plastic is transformed into fiber that is suitable for apparel use.
COOLMAX® EcoMade technology delivers performance benefits consumers desire in a jean with an eco-friendly message of reduced environmental impact. This creates a win-win scenario designed to drive purchase among the increasing number of environmentally conscious consumers.
Visit us at KINGPINS
26-27 October 2016
1014 DD Amsterdam
Seminar: Global Consumer Insights on Jeans will be presented by Jean Hegedus on Wednesday, October 26 at 1:30 pm. RSVP to Silvia.Toledo@INVISTA.com
KINGPINS NEW YORK CITY
2-3 November 2016
Basketball City, Pier 36
299 South Street
New York, NY
Seminar: Global Consumer Insights on Jeans will be presented by Jean Hegedus on Wednesday, November 2 at 1:30 pm. RSVP to Rita.Ratskoff@INVISTA.com