News & Blog

Sustainability has never been so cool

Oct 31, 2016

The COOLMAX® brand will present its latest innovations for denim at the KINGPINS trade shows in Amsterdam (26-27 October), and in New York City (2-3 November). COOLMAX® branded concepts for the 2018 selling season will be on display, and a highlight of the collection will be denim made with COOLMAX® EcoMade technology.
COOLMAX® EcoMade at Kingpins New York_evite

This innovation leverages recent consumer insights for the denim category and brings both sustainability and cool comfort to jeans.

A recent study of 1,500 men and women across three countries revealed 75% of participants desired a jean that would help keep them cool in warm weather. And, among ingredient brands in the cooling space, the COOLMAX® brand name generated the most interest by consumers seeking a summer jean.* 

Sustainability has global appeal

Denim made with COOLMAX® EcoMade technology is breathable and moves moisture away from the skin, helping the wearer stay cool, dry and comfortable. As with all COOLMAX® branded products, these performance characteristics are permanent and don’t wash out. An added benefit of fibers with COOLMAX® EcoMade technology is that they are made from 97% recycled resources. Plastic bottles are diverted away from landfills and recycled, which reduces their environmental impact on the planet. Through a six-step process, this plastic is transformed into fiber that is suitable for apparel use. 

COOLMAX® EcoMade technology delivers performance benefits consumers desire in a jean with an eco-friendly message of reduced environmental impact. This creates a win-win scenario designed to drive purchase among the increasing number of environmentally conscious consumers. 

Visit us at KINGPINS

To learn more about fiber and technology solutions for denim, including THERMOLITE® technology and LYCRA® brand, invited guests are welcome to visit the INVISTA booth at the Kingpins Shows:

26-27 October 2016
Gashouder building 
Klönneplein 1 
1014 DD Amsterdam
Seminar:  Global Consumer Insights on Jeans will be presented by Jean Hegedus on Wednesday, October 26 at 1:30 pm. RSVP to

2-3 November 2016
Basketball City, Pier 36 
299 South Street 
New York, NY
Seminar: Global Consumer Insights on Jeans will be presented by Jean Hegedus on Wednesday, November 2 at 1:30 pm. RSVP to


The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN
The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA