News & Blog

German Window Display Contest Nominees Announced

Mar 09, 2017

Eighty-six intimate apparel retailers across Germany—from small independent shops to major stores—recently participated in a window display contest sponsored by LYCRA® fiber. The theme of the contest, which ended in November, was “With LYCRA®, you have a winning hand.”

Congratulations to all the deserving nominees:

  • H.B. Jensen, Sylt

    H.B. Jensen, Sylt

  • Höptner Lingerie Styling Meer, Kirchheim

    Höptner Lingerie Styling Meer, Kirchheim

  • Hautnah, Oberhausen

    Hautnah, Oberhausen

  • Klingenthal, Paderborn

    Klingenthal, Paderborn

  • Kurvenreich, Schwäbisch Gmünd

    Kurvenreich, Schwäbisch Gmünd

  • TC Buckenmaier, Crailsheim

    TC Buckenmaier, Crailsheim

Each nominee creatively used the supplied LYCRA® branded props and clearly communicated the unique benefits that LYCRA® fiber adds to intimate apparel. Check out ALL participating windows here. Check back within a few weeks to discover the lucky winners awarded at the 2017 Sterne der Wäsche ceremony.

Click here for a downloadable copy of the free brochure that was available at participating retailers during the contest: “Mit LYCRA® kann man nur gewinnen!” It features useful shopping tips and explains what LYCRA® fiber is, how and where it is used in intimate apparel, and why it’s important to look for the LYCRA® logo or hangtag when you shop.

You can also learn more about how LYCRA® MOVES™ LINGERIE in a special “Hello Lingerie Lovers” section that appeared in the 3 November 2016 issue of PETRA magazine (German only)

LYCRA® is a trademark of INVISTA.


The LYCRA Company Christine Wahle Senior Account Manager, GERMANY +49-160-90167613 Germany