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Introducing REARD PARIS Swimwear Powered by LYCRA® XTRA LIFE™ Technology

May 31, 2017

When Louis Réard’s itsy-bitsy two-piece swimsuit exploded on the fashion scene in 1946, it sent shock waves around the world. A savvy marketer, Réard named his new creation after Bikini Atoll, the site of nuclear bomb tests in the news when he launched his line. The bikini revolutionized swimwear and empowered women to experience fun and freedom in a nonconstricting garment that reflected the optimism of the post-war era.

Introducing REARD PARIS Swimwear Powered by LYCRA® XTRA LIFE™ Technology

Innovative Materials

Today, REARD PARIS has relaunched as a luxury swimwear brand by a passionate creative team of industry veterans. The team is focused on designing feminine swimwear that offers timeless elegance and makes the most of innovative materials. The new S/S17 collection demonstrates the couture spirit of the brand and the attention to detail found in every swimsuit. In its quest for perfection, Réard has selected the appropriately named Explosive fabric by Brugnoli for its swimwear, which is made with 38% LYCRA® XTRA LIFE™ technology.

Lasting Performance

LYCRA® XTRA LIFE™ fibre protects swimsuits up to ten times longer than untreated elastane. Heat, UV rays, lotions, chlorine and salt water can damage fibres and negatively impact fit and durability. LYCRA® XTRA LIFE™ fibre acts like a shield to protect swimwear fabric from these damaging external agents, and offers consumers a flattering, comfortable fit that feels like a second skin.

Explore the Collection

The Réard Paris S/S17 collection (see the Lookbook ) is designed to be modular. It’s composed of benchmark shapes offering the same fit, so the consumer can mix and match pieces to create her own favourite style. The complete collection offers swimwear, beachwear and accessories, and features over 55 articles available in more than eight colors.

Harness the Power of LYCRA® Brand

Luxury and premium brands that choose LYCRA® fibre for their collections know the LYCRA® brand logo enjoys 90% global awareness, and that it’s viewed by consumers worldwide as a symbol of quality assurance. Contact your INVISTA marketing representative to learn more about LYCRA® XTRA LIFE™ technology, or to inquire about adding it to your swimwear or fabric collections.

LYCRA® XTRA LIFE™ is a trademark of INVISTA

Contact Information

Réard PARIS Lauren Alric Sales Manager Paris France
Brugnoli Giovanni S.p.A Massimiliano Denna + 39 03 31 35 23 11 Via Contardo Ferrini, 8 Busto Arsizio , VA , 21052 ITALY