News & Blog

See how LYCRA® XTRA LIFE™ technology adds value to collections

Dec 14, 2017

LYCRA® brand recently teamed up with Eurojersey, an innovative leader in the warp-knit industry, to promote its premium line of Sensitive® Fabrics powered by LYCRA® XTRA LIFE™ technology. The two brands developed a fashion lifestyle video distributed via Sensitive® Fabric’s owned Facebook and Instagram channels, as well as Eurojersey’s website and newsletter sent to global customers.
TORY SPORT SS17 swim collection, made with Sensitive® Fabrics powered by LYCRA® XTRA LIFE™ technology
Starring Tory Sport Swim 

The video features a model wearing pieces from performance activewear brand TORY SPORT’s multifunctional SS17 swim collection. The brand selected Sensitive® Fabrics with LYCRA® XTRA LIFE™ technology because its high quality and lasting performance benefits meet the needs of its discerning consumers. Swimwear powered by LYCRA® XTRA LIFE™ technology resists the damage that chlorine, UV rays, heat, oils and lotions can cause and lasts up to 10 times longer than unprotected elastane.

About the Video

Filmed on location in Sardinia, Italy, the video’s model exemplifies the active and sophisticated TORY SPORT woman the brand represents. Created to produce an emotional response and convey key messages about the fabric’s performance benefits, the video is designed to inspire Eurojersey customers and prospects. The Sensitive® Fabrics’ sales team view this promotional activity as a great success! The video received over 4,000 views in one day and led to many inquiries. 

More than a Fibre

LYCRA® brand and Sensitive® Fabrics have enjoyed a long-term relationship that has greatly benefited both brands. This video is the latest in a series of high-profile marketing opportunities the two brands have collaborated on in recent years. This type of marketing support is unmatched by any other elastane producer - a key point of differentiation for the LYCRA® brand - and adds great value to any collection. 

TORY SPORT SS17 swim collection, made with Sensitive® Fabrics powered by LYCRA® XTRA LIFE™ technology

If you’d like to learn how LYCRA® XTRA LIFE™ technology can create long-lasting beautiful swimwear that drives sales across the value chain, contact your marketing manager today! 

LYCRA® XTRA LIFE™ is a trademark of INVISTA.

Contact Information

EUROJERSEY Spa Michela Delle Donne Head of Marketing +39-02-96654590 Via San Giovanni Bosco 260 Caronno Pertusella (VA) , 21042 ITALY


The LYCRA Company Edy Figini Hosiery / Lingerie / Underwear / Swimwear Senior Account Manager +39 02 3920 2027 Milan Italy