News & Blog

American Eagle Ne(x)t Level jeans featured in new promotion

Oct 15, 2018

American Eagle is participating in a new influencer marketing campaign developed by The LYCRA Company and Refinery29, a fashion and lifestyle digital media platform for millennial women.

Veronica and Vanessa Merrell wearing their Ne(x)t Level jeans from American Eagle, made with LYCRA® dualFX® technology

The LYCRA® Insiders campaign, which uses the tagline “It’s What’s Inside That Matters Most,” is promoting American Eagle Ne(x)t Level jeans for women made with LYCRA® dualFX® technology. This best-in-class innovation provides next-level stretch to create jeans with exceptional flexibility, comfort and fit.

Learn How LYCRA® dualFX® Technology Works >

Meet the Influencers

American Eagle selected 22-year-old twin sisters Veronica and Vanessa Merrell to promote their Ne(x)t Level jeans made with LYCRA® dualFX® technology. The sisters share how their resilience, the springboard to their creative freedom, is similar to their favorite jeans that always deliver resilience (bounce back shape retention) and freedom of movement. The program’s content lives on the Merrell twins’ social media sites, as well as Refinery29 and LYCRA® brand digital channels. All content links to a curated shop on Refinery29 for easy purchasing.

Unmatched Marketing Support

By investing in the development of this direct-to-consumer LYCRA® Insiders campaign, The LYCRA Company and American Eagle are tapping in Refinery29, a powerful media platform that targets consumers in a meaningful way and excels in direct-to-consumer communication. According to Refinery29 Intelligence proprietary research, one in two audience members trusts a brand that is featured on Refinery29, and more than 50 percent have purchased an item as a result of seeing it on the site.

Learn More About Lycra® Insiders >

Want access to engaging promotions with leading media platforms that accelerate consumer purchase intent and drive sales back up the value chain? Contact the LYCRA® brand marketing representative listed below to learn how!

LYCRA® and dualFX® are trademarks of The LYCRA Company.


The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA
The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN
The LYCRA Company Helen Latham Denim and RTW Senior Account Manager- UK +44 774 1385352 UK