This year’s booth celebrated “The LYCRA®Brand Universe” and introduced the brand’s latest fiber and technology solutions to visitors from 60 countries.
LYCRA® brand invited key customer mills and brands from across the Americas to develop a collection of fabrics featuring LYCRA® fiber technologies. The collections demonstrated how LYCRA® fiber continues to add lasting comfort, fit, and resilience to all kinds of apparel:
• Intimate Apparel made with LYCRA® fiber and LYCRA® BEAUTY fiber: Fatelastex mill; Diane and Geordi brand (fabrics by Dugotex), Ilusion® brand (fabrics by Diltex), Fiorentina (fabrics by Diltex) and Leonisa brand.
The show enabled staff to strengthen relationships with the brand’s customers. In order to increase adoption of a powerful free sales tool, booth visitors also had the opportunity to train on the hangtag and virtual hangtag online ordering system.
From L to R:
1. Flexmee Athleisure outfit - Fabrics certified LYCRA® SPORT, by Jaisal Mill
2. CI Jeans - Fabrics with LYCRA® dualFX® technology
3. Touché Swimsuit - Fabrics made with LYCRA® XTRA LIFE™, by Protela
Work with Us
If you’d like to harness the power of the world’s leading branded spandex/elastane fiber to drive sales and have access to the latest fiber solutions for the apparel industry, contact the LYCRA® fiber expert listed below today!
LYCRA®, dualFX® and XTRA LIFE™ are trademarks of The LYCRA Company.